Signals and Noise: Futures Thinking in College Admissions Counseling
Signals and Noise: Futures Thinking in College Admissions Counseling
Erin McCubbin, Executive Director of Student and Graduate Success, Mount Vernon School
Jared Colley, Chief Innovation Officer, Mount Vernon School
January 20, 2026

Futures thinking begins with a mindset shift: we are not in the business of prediction. 1 The lines of sophomore parents outside our offices may illustrate that parents wish we had a crystal ball, but that would be letting someone else control the premise of our purpose within this profession. The reality of futures thinking is deeply at odds with the college admissions landscape, which is often dominated by confident forecasts, tidy narratives, and the promise that there is a “right” path if you can just decode it.
As college counselors, we are immersed in that noise.
